De Grisogono

De Grisogono is a Swiss luxury brand, producing watches and jewels.

In 1993, Fawaz Gruosi founds de GRISOGONO SA and specializes in the creation and the sale of fine jewelry and art objects. His original creativity made of each of his jewels an immediate success.

In 1996, while the profession had abandoned the black diamond, the very young company distinguished itself in particular by making rediscover worldwide this gemstone which is unique. The company proposes excellent products: from the jewelry to the luxury jewelry, from prestige furniture to cigars, the offer combines successfully aesthetics and creativity, boldness and originality.

On the crest of its success and of its growth, the house opens four boutiques: Geneva, Gstaad, London and Rome.

Between 2000 and 2002 the house grew rapidly.

The watch department is created in 2000, asserting the determination of the brand to be present in the very exclusive world of the fine watchmaking. The watch collection Instrumento N° Uno, presented at the Basel Show in 2000, widely contributes to it, exceeding the expectations and the wildest hopes: more than 3500 pieces have thus far been sold.

It is during these three years that Fawaz Gruosi makes a discovery which comes to enrich the universe of the faded into oblivion stones:  milky diamonds, that the colour of the moon and the brilliance softened by an internal veil make quite remarkable. He calls them « icy » and creates the collection « Icy Diamonds ».

In 2005, de GRISOGONO SA launches three watch novelties: l’Instrumento Grande, the Power Breaker and the watch with complications Occhio Ripetizione Minuti.  Equipped with a diaphragm with 12 flaps which makes the movement appear during the ringing time to close again, this watch released in only 50 copies knows an immediate success.

In 2007, Fawaz Gruosi takes over the Chopard participation in the company of de GRISOGONO SA. He thus becomes the only owner of de CRISOGONO SA.

In 2008, Fawaz Gruosi celebrates the 15th anniversary of de GRISOGONO SA. In January, the company reveals the Meccanico dG, a new watch which associates the principle of the digital display with that of the mechanical energy with two-time zones and two types of display.

In 2010, Mr Gérald Roden is appointed General Director of de GRISOGONO SA.