The Chanel house is founded in 1910 by Mademoiselle Gabrielle Chanel, called « Coco Chanel ». She opens at this date her first boutique « Chanel Fashions » 21 rue Cambon in Paris.
In 1921, she launches the N°5, first perfume of a fashion designer. In 1932, it is in her mansion house 29 faubourg Saint-Honoré, in Paris, that Gabrielle Chanel presents her first and unique collection of jewelry « Jewels of Diamonds », totally devoted to the platinum and to the diamonds. In 1987, Chanel launches her first collection of watches, followed in 1993 by the creation of her Jewelry division.
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