Bvlgari (pronounce « bulgari » is an Italian company founded in 1884, active in the field of luxury, mainly of the jewelry, but also of the watchmaking, of the perfumes and the top of the range accessories.
Originally, the Boulgaris (italianised in Bulgari) were a family of Greek goldsmiths, from the small village of Kalarites, in the Epirus mountains of Grece, where one of the sons, Sotirios, made precious jewelry pieces in silver.
In 1880, Sotirios leaves Greece and emigrates in Italy. He settles in Rome and three years later, opens there his first boutique Via Sistina, where he sells pieces of silverware, creations of neo-Hellenistic style, but also genuine antiquities.
In 1905, with his sons Constantino and Giorgio, he opens the boutique of the Via Condotti, which is still today, the Bulgari flagship boutique classified historic building, and where his creations are exposed, pieces of a timeless beauty, combining Greek art with a Roman contemporary aesthetic. Since the 60s, many stars from Sophia Loren to Charles Bronson are passionate about the Bulgari jewels.
In the 70s, Bulgari decided to expand overseas and opened a boutique in New York, then Paris, Geneva, Monte Carlo, …
Building on this powerful impetus, Bulgari extended the range of his creativity to a new specialty: the watchmaking. The first watch named « Bulgari-Bulgari » was an international success and became a must-have, considered until today as a classic among the classics.
In the early 80s, the jeweler-watchmaker created Bulgari Time, a company established in Neuchâtel (Switzerland) in charge of the exclusive production of the brand’s watches.
In the early 90s, the jeweler-watchmaker founds Bulgari Perfumes, in Switzerland, marking thus the entrance of the Group on the market of top of the range perfumes.
In 1997, Bulgari launches his first collection of top of the range silk scarves and the following year the first items in leather and the glasses appear on the catalogue of the prestigious Italian brand.
In 2000, the group acquires Daniel Roth SA and Gerald Genta SA, prestigious watch manufacturers of Swiss watches.
In 2011, Bulgari and Marriot International announce the creation of a joint venture company: Bulgari Hotels & Resorts. This company will open a limited number of hotels in cities with a passing clientele, and touristic cities worldwide.
Furthermore, to reinforce its watchmaking pole, Bulgari has acquired Finger, a Swiss manufacture, specialist of top of the range watches casings.
In 2008, the company has opened its Parisian flagship boutique on avenue Georges V.
Listed on the stock exchange since 2005, the Bulgari house is the unquestionable symbol of luxury and of excellence. The brand is present in the most important cities of the world: from Rome to Dubai, through Paris, London, New York, Los Angeles, and Tokyo.
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